PROGRAM OVERVIEW

This is an introduction to the Global Diploma in Sales and Marketing Management. The program provides provide managers and sales and marketing professionals with the knowledge, skills and tools to manage a full range of sales and marketing activities in the organization.

COURSES

COURSE 1: Essential Sales Skills
COURSE 2: Foundations in Marketing
COURSE 3: Attracting and Retaining Customers
COURSE 4: Marketing Assessment
COURSE 5: Leading and Managing a Sales Team
COURSE 6: Developing Marketing Strategy
COURSE 7: Developing a Marketing Plan
COURSE 8: Promoting Products and Services

CREDENTIAL DETAILS

• LEVEL: Middle Managers and Sales and Marketing Professionals
• COURSES: 8 (see course details below)
• CREDITS: 160 (120 CPD hours)
• LEARNING: 120 Hours (each course takes approx. 10 to 20 hours to complete)
• DURATION: 5 Months
• CERTIFICATION: GMA Digital Credentials